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Can ChatGPT replace your business’s social media manager?

Updated: Mar 5, 2023

Exploring ChatGPT + social media

You’ve probably heard all about it. The AI takeover. ChatGPT is the global internet darling, taking the world by storm. It’s no wonder, either. With the right prompt, ChatGPT can produce thoughtful and comprehensive text and translations. It’s the closest we’ve come to replicating the writing process with AI.

With tools like Chat GPT now widely available to produce copy, many businesses and social media managers are asking if they can use AI to do their jobs for them.

The answer? Not yet.

We’ve used ChatGPT for social media and while it’s an amazing social media assistant, it’s not yet a social media manager. Someone still needs to think about your strategy, ensure high quality content, and catch AI errors.

That said, there are many ways you can use ChatGPT to boost your social media performance. Here are 3 ways you can use ChatGPT with social media to your advantage:

  1. Generate content ideas when that creativity spike just isn’t coming.

  2. Hire a social media manager that will use AI tools to produce strong first drafts, and then inject their brand knowledge and community awareness to tailor your content to your objectives.

  3. Use it for learning! Run old posts through to see how you could improve your copy in the future.

Good social media marketing relies on connection. ChatGPT can’t replicate that, but it can help you streamline and improve your processes so you spend less time writing, and more time strategizing.

AI is the tool of successful entrepreneurs, not the thing that will bring them down.

Third Door is a social media marketing agency that provides turnkey social media services for businesses. We are a franchise company and social enterprise based in Ottawa, Ontario.

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