top of page

Building authentic connection with BeReal


Social media is always changing. It’s hard for businesses and daily users alike to keep up with new features on the platforms we know and love (or love to hate). So, what happens when a new player hits the scene? Well, things get interesting.


The new player in question? BeReal.


BeReal launched in early 2020, but really picked up steam in 2022.


How does it work?


  1. You get a notification at any given time during the day, prompting you to post candid, unplanned photos within 2 minutes.

  2. You take a photo - both a selfie, and a snapshot of what you’re looking at. (BeReal uses the front and back-facing cameras)

  3. Share with your friends and followers.


This new platform is steadily growing in popularity, and it's easy to understand why. BeReal strips the veneer, and forces its users to share the authentic, mundane, or even chaotic experience of their lives right now.


I bet you’re wondering how this applies to you as a small business owner. The truth is, it might not lead to conversions, but BeReal could be a great community-building tool.


It’s an easy way to give your followers a “behind the scenes” look at your business. If you’re a sole operator who relies on building a strong connection with your community, or you just want to have some fun with your social media, BeReal is definitely an interesting way to engage with your audience.


When you think of social media as a tool to build brand awareness, increase your reach, and build strong connections with your followers and customers, you can really unlock its full potential. Take it a step further by hiring a Third Door franchise owner to manage your scheduled posts, so that you have time to build meaningful connections with your community.


About Third Door

Third Door is a social media marketing agency that provides turnkey social media services for businesses. We are a franchise company and social enterprise based in Ottawa, Ontario.


8 views0 comments
bottom of page